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Executive Team
Meet the leadership who work alongside LP team members to help make our vision a reality.
Brad Southern
Chair & Chief Executive Officer
Brad Southern initially joined LP in 1999 and led the company’s siding business from 2005 to 2015 before transitioning to leading the OSB business—a position he held until he was named Chief Operating Officer in 2016. On July 1, 2017, Southern became the fifth Chief Executive Officer in the company’s history. In this position, Southern is responsible for all aspects of LP’s business, operations, and governance. Also in 2017, he was appointed as director and on May 22, 2020, Southern became Chair of the board. He began his career with MacMillan Bloedel, where he held a variety of jobs in forestry, strategic planning, finance, accounting, and plant management. He earned both bachelor’s and master’s degree in Forest Resources from the University of Georgia.
Alan Haughie
Executive Vice President, Chief Financial Officer
Alan Haughie joined LP in January 2019 as Executive Vice President, Chief Financial Officer (CFO). A chartered accountant, Haughie began his career in 1989 with Ernst & Young where he held various audit roles. In 1994, he transitioned to Federal-Mogul Corporation, serving in various roles, including Senior Vice President and CFO; Vice President, Controller and Chief Accounting Officer; and Director of Financial Planning and Analysis. Prior to LP, Haughie held positions as Senior Vice President and CFO for ServiceMaster from 2013 to 2017. He earned a bachelor’s degree with honors in Mathematics from the University of Manchester.
Jason Ringblom
Executive Vice President, General Manager of Siding
Jason Ringblom joined LP in 2004 as an Account Manager and went on to various roles, including Inside Sales Manager; General Sales Manager of the Southeast Region; and Eastern Regional Sales Director. In March 2015, Ringblom became Vice President, OSB Sales & Marketing. Beginning January of 2017, he led the OSB business as Executive Vice President and General Manager, OSB before joining the siding business in 2022 as Executive Vice President and General Manager, Siding. He earned a bachelor’s degree in Forest Products Marketing and Business Management from the University of Minnesota.
Jimmy Mason
Executive Vice President, General Manager of OSB
Jimmy Mason joined LP in 2006 as Plant Operations Superintendent at LP’s OSB facility in Roxboro, North Carolina. In 2010, he assumed the role of Plant Operations Superintendent at LP’s siding facility in Roaring River, North Carolina before becoming Plant Manager in 2012. He later served as Regional Operations Manager, Siding before leading the siding operations as Vice President, Siding Manufacturing in 2018. In 2022, Mason ascended to the role of Executive Vice President and General Manager, OSB. He began his career in 2001 with Milliken & Company in production and education manager positions, respectively. In 2004, he joined International Paper in various supervisor roles and stayed with the corporation until he joined LP. He earned a bachelor’s degree in Operations Management from Auburn University.
Nicole Daniel
Senior Vice President, General Counsel and Corporate Secretary
Nicole Daniel joined LP in 2019 as Senior Vice President, General Counsel and Corporate Secretary. Daniel began her career with Woods Rogers PLC as an Associate before joining Hunton & Williams LLP in the same role. In 2002, she became Vice President, Chief Compliance Officer and Deputy General Counsel at Albemarle Corporation. In 2013, Daniel took her talents to OCI Enterprises, Inc. and served as Vice President, General Counsel Secretary before joining Ciner Resources LP in 2015 as the Vice President, General Counsel and Corporate Secretary. She received a bachelor’s degree in Government from the College of William & Mary and a J.D. from the Indiana University Maurer School of Law.
Frederick Price
General Manager, LP South America
Frederick Price joined LP in 1998 and serves as the General Manager of LP South America. He oversees all aspects of the company’s South American business and operations, including governance as a member of LP South America Board of Directors. He earned a degree in Civil Electric Engineering from the Universidad de Chile and a degree in Business and Administration from Universidad de Los Andes.
Vice Presidents
Libby Berman
Vice President, Chief Tax Officer
Libby Berman joined LP in 2018 in the role of Chief Tax Officer, taking ownership of all LP’s global tax functions. In 2023, she was promoted to Vice President, Chief Tax Officer. Berman is responsible for the company’s tax strategy and reporting obligations for the complex and ever-evolving global tax regulatory environment. She began her career at PwC, rising to the level of Tax Director, before joining Elektra as Vice President of Global Taxation. Berman earned a bachelor’s degree in Accounting and a master’s degree in Taxation from the University of Georgia.
Derek Doyle
Vice President, Controller & Chief Accounting Officer
Derek Doyle joined LP in 2019 as Vice President, Controller & Chief Accounting Officer. His career began with Ernst & Young in 2004. During his tenure, he served as EY’s Senior Auditor, Manager, and Senior Manager before joining Asurion in 2012. At Asurion, Doyle held many roles, including Assistance Controller, Accounting and External Reporting; CFO of the Philippines Region; and Regional CFO. Prior to his time at LP, he joined the SmileDirectClub as Vice President, Controller in 2019. A certified public accountant, he earned a bachelor's degree in Business Administration from Auburn University and a master’s degree in Accounting from the University of Alabama at Birmingham.
Gabriel Farias
Vice President, OSB Manufacturing
Gabriel Farias joined LP in 2023 as the Vice President, OSB Manufacturing. Prior to joining LP, he worked in the steel industry, where he held different roles in manufacturing, including plant operations, before moving to the building products industry where he worked for Armstrong Flooring and Armstrong World Industries. During his time at Armstrong World Industries, he led the technical group responsible for innovation, new product development, and manufacturing business support. He earned a bachelor's degree in Electronic and Automation Engineering from Técnica Federico Santa María in Chile and has attained multiple professional certifications from The Wharton School at the University of Pennsylvania, The University of Chicago Booth School of Business, and Rutgers University.
Bob Hopkins
Vice President, Treasurer
Bob Hopkins joined LP in 2006 as Treasury Manager and was promoted to Assistant Treasurer in 2012, Treasurer in 2019, and Vice President, Treasurer in 2023. In addition to his treasury work for the company, he served as Treasurer of the LP Foundation for many years. Prior to joining LP, Hopkins worked for Longaberger, a family-owned home interior products company, and Limited Brands (now called Bath & Body Works, Inc.). He earned a bachelor’s degree in Accounting from Ohio State University.
Jeremy Sellers
Vice President, OSB Sales and Marketing
Jeremy Sellers joined LP in 2024 as Vice President of OSB Sales and Marketing, bringing over 15 years of experience. He began his career at Wolf Home Products as a Building Products Sales Specialist and advanced through various roles, including Product Manager, Senior Sales Consultant, Channel Vice President of Sales for Multifamily and Homebuilding, Regional Vice President of Sales, and, finally, Senior Vice President of Sales. Jeremy holds a Bachelor of Science in Business Administration from Clarion University of Pennsylvania and is actively involved in industry associations.
Aaron Howald
Vice President, Investor Relations and Business Development
Aaron Howald joined LP in 2011 as the Lean Six Sigma Manager. He held various director’s positions, including Director of Continuous Improvement; Director of Strategic Analytics; and Director of Investor Relations. In 2021, he was promoted to Vice President, Investor Relations & Business Development. Prior to LP, he spent 11 years as a Senior Manager for the Thomas Group. He earned a bachelor's degree in Finance and Economics from Franklin College and master’s degree from the Kelley School of Business at Indiana University.
Craig Sichling
Vice President, Specialty Sales & Marketing
Craig Sichling joined LP in 2001 and has held various positions within the company, including General Sales Manager of the Northeast Region, National Sales Manager, and most recently Vice President, Specialty Sales & Marketing. Prior to LP, Sichling was a Sales Representative for Grandview Millwork in 1988 before joining Focal Point in 1991 as the Vice President of Sales and Marketing. He earned a bachelor's degree from the State University of New York College at Oneonta and is a graduate of the Scarlett Leadership Institute.
Jeff Yelle
Vice President, Chief Information Officer
Jeff Yelle is a 26-year LP veteran, beginning as a Siding Regional Quality Manager in 1996. His previous roles at LP include Plant Manager at the former Silsbee, Texas OSB mill, Siding Product and Process Development Manager, Corporate Quality Manager, Master Data Lead, IT Manager, IT Center of Excellence Director, and most recently as Oriented Strand Board Technology and Quality Director. He was elevated to Chief Information Officer in September 2022; in this role, he ensures information technology meets the needs of LP’s various business units. Prior to LP, Yelle served as a Quality Supervisor at Trus Joist MacMillan. He earned his bachelor’s degree in forest products at the University of Minnesota and a Master’s of Business Administration degree from Lipscomb University.